Brand design for an automotive customization studio which sought to heighten the appeal of the brand which caters to an exclusive clientele and seeks to develop a unique appeal within that community. Logo design created for SLVA: Automotive Studio.
This project was done in conjunction with Grenadier, an agency based in Boulder, Colorado. The project undertook “making over” a car customizer. The project entailed renaming his shop, developing a brand to go along with the name, as well as strategy with regard to focus on the business direction. Brown Hornet Design assisted by developing a logo that evoked the heritage of the shop owner and connected with the visual language of the market.
Learn more about the process:
![](https://cdn.myportfolio.com/5e9fb2fb3678ea20542511c578c99edb/a62f65e3-4db9-44d7-8ec1-1d2e7fe5b061_rw_1920.jpg?h=523ea74d0547534ad947805067f44ccf)
![](https://cdn.myportfolio.com/5e9fb2fb3678ea20542511c578c99edb/d1ff99e0-7e44-4700-bdcc-fcb023e6b7ff_rw_1920.png?h=2ed4d0655c0a1ff57e667c198b2c3463)
Merchandising Options
Get kitted up right along with the car—hats and shirts.
![](https://cdn.myportfolio.com/5e9fb2fb3678ea20542511c578c99edb/81d46c2a-cb64-4167-91be-1692cda657de_rw_1920.png?h=47527e7b6301f318b8a60a7663d7a470)
![](https://cdn.myportfolio.com/5e9fb2fb3678ea20542511c578c99edb/33121501-a481-4f19-97f2-bb175b695a04_rw_1920.png?h=f8994d4bd24c9fe011e929dbe440cef4)
Accessories
![](https://cdn.myportfolio.com/5e9fb2fb3678ea20542511c578c99edb/bc9664fd-9fc2-408a-88f6-e2279bd5268f_rw_1200.jpg?h=4605458505640fa6f00b1f7aefb673fb)
![](https://cdn.myportfolio.com/5e9fb2fb3678ea20542511c578c99edb/f2f2a11b-faed-4287-8702-0c2f4b064b6e_rw_1200.jpg?h=ea4919437f211985f8b36852738829ca)
![](https://cdn.myportfolio.com/5e9fb2fb3678ea20542511c578c99edb/dd1e9fc9-1b17-45ba-a48b-e5e3d85d5ff5_rw_1200.jpg?h=1e0695f7cc94e146c16e9058c7464351)
Photos of developed assets courtesy of Grenadier.
Show Tent
![](https://cdn.myportfolio.com/5e9fb2fb3678ea20542511c578c99edb/1d746382-4c8d-4058-ad56-3e4c9ac3654f_rw_600.jpg?h=15bd1e358f9da094371a18886f776a0c)