Deliver Meaning

The job of an artist is not only to deliver image, but to deliver meaning–which, on occasion means not delivering image at all.

Links to Massimo Vignelli’s subway map for New York City that was rejected by New Yorkers and notes on the failed project: hint (letting the client dissect a controversial project from its full base of understanding is done at the entire project’s peril).

http://www.nytimes.com/2012/08/06/arts/design/the-subway-map-that-rattled-new-yorkers.html?emc=tnt&tntemail1=y